‘You know what your problem is don’t you?’
‘What?’ Jay replied
‘Well you think you are original, but you’re not.’
Jay laughed, a smile growing on the left side of his face and his chest bouncing up and down.
‘Why thank you’ he mocked in a classic British accent. ‘It’s so reassuring to know that your best friends believe in you.’
‘Listen’ James replied ‘it’s not that your ideas are bad, in fact a few years ago I did think what you were talking about was a little niche, you know on the edge of fashionable, but it’s true that now people are asking for all that interactive content.’
Jay butted in ‘so I am original then.’
‘Wait let me finish, even though you thought about monetising it before anyone else, doesn’t mean it was original’
‘Before anyone else’ he teased ‘sounds like o…rig…in…al…’ he sounded out like a school child learning to read.
‘But it’s advertising that makes you think of an idea first. We own your mind without you even knowing it.’
‘What are you talking about, you don’t own my mind. 100% original my brain.’
‘That’s what I mean, you are not, we seed your ideas into you mind without you even knowing and then let you think you made them all up yourself.’
‘Shut up James’
‘No I’m serious, we are everywhere, on your phone, first thing you look at in the morning, on the radio, tv, breakfast cereal, newspaper…’
Jay interrupted, ‘no one buys a newspaper’
‘Whatever… we are everywhere, you can’t deny it.’
‘But it doesn’t effect me, I just ignore it’
‘No you rebel against it, which makes you think another way we want you to think. You know classic love it, hate it, still talk about it.’
Jay was quiet and the two gazed across the park from the bench.
‘So how do you have an original thought?’
James waited, then started to answer and stopped himself paused a little longer and answered. ‘Hmmm… dunno’