In front of me I have three glasses, one full of beer, the middle one empty and the third full of water.
Let’s take the beer to start with. I like to think of beer as a representation of the essence of the experience. It represents the bodies physiological response to the moment you enjoy and that moment can be anything, sex, laughter, sport, fear, enlightenment. Whatever, whatever moment that makes your body shake, form goose bumps, chicken skin, arousal, sweat. Anything that makes the heart beat faster.
The empty glass, that’s you and for the moment that’s empty.
And the third glass, well that’s water, that’s comfort that’s the easy path those are things that make your life easier, that’s things that help you pass difficult problems. That’s the internet, that’s a hover, those are things that ease the arousal, slow the heart beat.
We pour a little beer in the empty glass, it feels good, if you haven’t had it in a while it’s even better, we pour a little more in, but then we are shaky the body overloads, so we add water, we balance the beer.
But then we start to learn, there are tricks to get more beer with out the fear, there are ways to get more beer inside without the overload, so we fill up we add the water, the clip stick the panic draw, the ai, the insurance, the Burberry wallet. We now have all the ways to cope with more beer, but then we take a sip and we realise we are just drinking water, our beer has been diluted.
Goose bumps come from feeling, whatever thought inspires those bumps has to have an element of jeopardy it has to be beer and the more we learn to use water to fill up on beer the more we forget the taste.


