‘Watch them closely… and listen it’s a very interesting form of communication’
Jeremy was teaching his favourite class showing footage from the beginning of the digital age, it was a time when the power of internal conflict was not fully understood but was being used very effectively.
‘But it doesn’t make us any money’ Sasha demanded while pointing adamantly at the pool of ideas spread out across the table. ‘We need to focus on the sales in the bar.’
‘But it draws people into the bar in the first place, without the events we don’t attract as many people’
‘We do, the climbing attracts the people and we don’t have to have any investment in that, it’s here already’
Elizabeth laughed, but it was a sarcastic laugh, meant to impose her intellect. ‘We have invested thousands in the climbing’
‘And made money back’ Bernard added smartly.
‘Yea but times are changing.’ A row was simmering.
Jeremy stopped the tape and turned back to the class. ‘Okay can anyone tell me what what’s going on?’
Lucy raised her hand, ‘Yes Lucy’
‘Well the Co-op has made it’s money from the the climbers coming to the village and Elizabeth wants to diversify but Bernard thinks she is just spending the money made from the climbers on her own arts events.’
‘Great that is what’s happening on the face of things, but what is going on internally?’ The class took a collective breath, some bums shuffled in seats the eyes turned away from the professor back to their tablets. ‘Shall I continue?’ The class nodded in unison, Jeremy pressed play.
‘The main reason people keep coming back is not because of the climbing, it’s because of the people.’
‘You mean the climbers’
‘Shut up Bernard, stop being such a pig headed fool. The community is what makes it, you admit yourself that the parties and the bar create a cool atmosphere in the village.’
Bernard was quiet he agreed with her but wasn’t about to admit it. He just wanted more routes.
Elizabeth continued ‘If we want to keep the profits in the bar, we need to keep our audience hungry.’
Jeremy paused the tape again. ‘Okay internal conflict anyone?’
John raised his hand ‘The more they eat in the bar the more money they make?’ The class burst into laughter.
‘Very amusing John, can anyone expand on John’s words of wisdom?’
Joe put up his hand
‘Yes Joe’
‘Elizabeth wants the knowlege of the experiences in the bar to act like the social media frameworks.’
‘Good, quickly explain the social framework’
Joe paused for a moment… ‘You keep your audience by showing ‘the hero avatar’. Posts show your best life, so followers buy into you.’
‘Good so how is that playing out here?’
‘I am not sure if they are doing it digitally yet, but Elizabeth wants the the public to know about parties and art as the hero avatar. Perhaps she believes the diversification is more of a hook than just climbing.’
‘Okay good, that sounds like a hungry audience and what about the internal conflict? Yes Lucy.’
‘There are two, Bernards refusal to believe in Elizabeth’s art community makes her more adamant that it is right, Bernard effectively keeps her hungry. And the people coming to the village see or hear about the parties and climbing and want to be part of it.’
‘Great so what do we call that?’
The class answered in unison, ‘positive internal conflict and negative internal conflict.’
Life From the Dirt 